I come across dozens, if not hundreds, of social media profiles every day. Some of them really hit a home run and clearly serve as valuable marketing tools in their company arsenals. Others need a little work to start getting results.
Today’s Internet offers instant access to the latest social media trends. The notion of a beta-anything is becoming increasingly outdated, as the masses are testing, reviewing and recommending (or dissing) new features, sites and tools before you finish your morning cup of coffee.
Looking for social media help? You won’t have a hard time finding some — Google “social media advice” and you’ll find about 99 million results.
One of the most common excuses, err, reasons, I hear from clients, prospects and people in my network about their lack of social media commitment is a lack of time.
I get it. You’re busy. Which is a really great problem to have, really.
It’s not quite going out on a limb to say that being “on” social media isn’t enough for most businesses to actually see results. The days of setting up a basic Facebook page and expecting customers and clients to flock to that page, singing your praises are long gone.
From small business owners to C-suite executives, the thought of managing the social media presence of your business (or even yourself) can seem a bit overwhelming. And who can blame you? With no shortage of social media advice, the Internet is blasting messaging at you that convinces you that you should be everywhere and do everything.