First, let me issue an apology to all of my friends in the printing world – but in today’s workplace, the business card really has become a bit, well, outdated. How often do you hand them out? I probably hand out 10 a month, if that many. And when I collect them, I use them to connect on LinkedIn, then they contribute to my weekly recycling efforts. Not exactly great for the environment, or effective to build and nurture relationships!
LinkedIn is killing the business card, and it’s wildly increasing your ability to connect and nurture prospects and clients. I break it down in the ClearEdge Marketing blog.